In 2001, I wrote an article on how to choose colors schemes, which is still a top landing page on my site. Color has the ability to elicit all kinds of emotions, so picking a color scheme that will reflect the tone of your business (logo, website, business cards, etc.) is an important first step.

One of my favorite sites is color combos, which makes choosing complimentary colors easy and is great for researching color schemes.

This morning I came across an article entitled Color Psychology and Online Marketing, which not only discusses color theory, but also what to watch out for if your website is targeted toward an international audience. The last thing you want to do is insult your customers by using the wrong colors.