If you've dabbled in social media for awhile, you've probably noticed that it's a time consuming -- you can lose hours just reading posts, looking at photographs, following links, listening to videos and chit-chatting with friends (e.g., socializing).
Although social media is a fun chore, for it to make business sense, it needs to be a productive chore.

John D. Leavy, the founder of InPlainSite Marketing, a digital-marketing strategy firm, and author of Outcome-Based Marketing: New Rules for Marketing on the Web, provides a social networking agenda in his article How to Create a Social Media Marketing Schedule.