I know that on the surface it's difficult to see how www.grieflossrecovery.com earns a number 1 ranking in Google for grief poems, but I think what helps is that the site is highly themed to grief, has lots of poems about grief, and each of the poem pages is titled “Grief poem: [title of piece].” Plus, my site offers original content that you can't find anywhere else. When I optimized the site for grief poems, I didn't just focus on the home page—I optimized all of the pages, and the site is 350+ pages. It was a lot of work, and I only touched the surface. There is still a lot to do. Another thing that may be helping my ranking is that I have established linking partnerships with complementary websites. In my opinion, all of these components are crucial for a successful SEO campaign.