When was the last time you took a look at your website stats? What does your website stats say?  How many visitors does your website receive per day?  Per week?  Per month?  How many visitors are you converting into customers?

If you are like 99% of the website owners, then your answer is not as many visitors as I would like to have and definitely not as many conversions to customers as I would like to have.

So what have you been doing to increase the number of conversions?  What promotion methods have you tried?

Have you tried email courses?

An email course is a set of sequenced messages that give tips, ideas, resources, etc.  They are a great promotion method for products.

Why are email courses a great promotion method for products?

People search the web looking for information on a particular subject.  More often than not they are trying to solve a problem.  You can provide them with an email course that gives them tips, ideas, resources, etc. that are possible solutions to their problem. Your product could be introduced as part of the solution.

So, how does that help you convert visitors into customers?

Email courses can be used to differentiate your website or product from others which gives you a better chance of converting visitors to customers.

For example, a person who has experienced fluctuations in their weight may develop stretch marks on their body.  They go to the web to look for information on how to get rid of stretch marks.

The search engine returns over one million results.  They begin reviewing the results and come across your website that offers a topical cream that guarantees reduction of the appearance of stretch marks. 

Before they reviewed your website they also reviewed 10 other sites that offered similar products which guaranteed the reduction of the appearance of stretch marks. 

How do you set your website or product apart from the others?

You offer the visitor an email course on how to get rid of stretch marks.  You are going to educate your visitor first to increase your chances of converting them into a customer.

You see, not every visitor will order your product the first time they come to your website.  Research shows that a visitor has to see your product up to 7 times before they buy.  That's why it is important to offer an email course.

Email courses give you the opportunity to provide visitors with the valuable problem-solving information they are looking for and at the same time give you the opportunity to capture their email addresses. 

Having the visitors' email addresses provide you with the ability to follow-up with the visitors and hopefully turn them into a customer.

That gives you a distinct advantage over other similar websites and products.

Also, if you provide visitors with problem-solving information through your email course, then they will see you as a trusted source.  Your website will be considered trustworthier than the other websites.  People are more likely to buy from a trusted source.

So if you want to convert visitors into customers, try offering them an email course. 

About the author: Tired of not converting visitors to customers? Learn how to pre-sell your products or services using content-packed email courses.  How would you like your entire marketing campaigns to run on autopilot?