Let's go through these three possibilities.

There's Not Enough Traffic

Have you ever asked yourself that you may not be getting that much traffic to your website to justify a sale. Normally, the success of a website is measured by its conversion rate. Whether by its opt-in conversion rate or sales conversion rate.

Conversion rates are normally measured in the hundreds. For example, if you have 100 visitors and only 3 sign up for your newsletter, then the opt-in rate is 3%. If you have 100 visitors and 2 bought your products, then the sales conversion rate is 2%.

Therefore, before you start to think you are getting no response from your traffic, ask yourself, are you getting enough traffic in the first place to justify that your website is not doing its work? I would say that if you get around 200 visitors and none of them take any action on your website, then you can start to worry. But then, of course, it depends on what you are selling. If you are selling real estate and get one sale with every 300 visitors, then you're doing really good.

There are many tools that you can use to check what visitors are doing on your website and where they come from. The one which I use can be found at www.onlinemoneymachine.com/tracker. My traffic is tracked using this software so that I know which source my traffic comes from and which source provides the best visitors. The best visitors are the ones that sign up to my newsletter and buy from my website of course.

You're Getting Useless Traffic

Let's say that you do get loads of traffic. Probably in the thousands and you still have no sales, then one of two things could be the reason. One of the them is you're getting useless traffic. Useless traffic is when a visitor accidentally stumbles onto your website and has no interest in reading it. Therefore, their natural reaction is to close the window, or to look at another site. They won't even remember the name of your website.

This type of traffic can be found in traffic exchange programs. This is where you look at other people's websites so that you get credit for your websites, which can in turn be viewed by other people. Think about this. The reason why you are viewing other people's websites is to get credit so that your website is getting viewed. Therefore, you are ignoring the websites you are looking at. Guess what? That's what others are doing when they look at your website—totally ignoring it. The sole purpose is to view as many websites as possible to get credits. Needless to say, even with thousands of visitors, you won't get any sales.

Various forms of this rubbish traffic exists, and it is quite amazing that people still buy from them.

Guaranteed 100,000 visitors to your website

100,000 popups

Website rotation on ads, etc.

Remember, the visitor that sees your website should have an interest on what your website has to offer. For example, a person visiting a street full of Chinese restaurants will want to eat Chinese food. That is why they are there. This is called targeted traffic. This is the sort of traffic you should be aiming to get. 100 targeted traffic is miles better than 1,000 rubbish visitors.

Good ways to get targeted traffic are via Google AdWords or other well known PPC search engines such as Overture.

Another good way to get targeted traffic is to write articles. When people read them, they will see your resource box at the bottom, and they will be interested to see what your website is about. Guess what I'm doing now?

Your Website Sales Page Sucks

The second reason why you're getting loads of traffic and no response on your website is probably because your website sucks. So what do I mean by a sucky website?

A website that is poorly designed is a bad website, and it puts visitors off. If I visited a website and it looks as though some 10-year-old kid designed it, and I haven't the foggiest idea what the website is about, then I'm going to leave. There's too many websites out there, so anything which does not hold my interest, I'm off somewhere else. Same with everyone.

One of the techniques which you should implement on your website is a form for people to sign up so that they are on your email list. That way, when they leave your website, you can still sell to them or contact them after weeks or months. All good websites have what they call an opt-in form. If you haven't got one, get one developed quick. You're losing sales.

About the author: Alan Cheng, is the owner of www.onlinemoneymachine.com, the membership site with everything to help beginners setup a profitable online business website.