Social Media Marketing
For busy people, social networking is a great way to keep in touch with your peers, prospects, clients and, of course, friends & family.
What I like about social networking is that you get a glimpse into both the professional and personal side of people, which helps build rapport and trust. Building a relationship does not happen in Internet time. It times time and commitment, and social media marketing makes it easy to connect with people on a regular basis. As an Internet marketing strategy, social networking works well for both extroverts and introverts alike.
If you need help with social media marketing, call or text Joanne Glasspoole at 715.553.1514.
Social Media News
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Staggering Social Media Insights – The Best of Twitter 20 eBook
I’m very proud to launch my new ebook that chronicles the best moments from my Twitter 20 series of live interviews on Twitter. You can download it free below. AND, you can win a hard copy (only 50 exist) FedExed to you. Just Retweet this post, and 5 retweeters will be randomly selected this Saturday [...]
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Are You Taking Social Media Shortcuts?
Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth [...]
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How to Match 10 Key Success Metrics to Your Blogging Strategy
If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, [...]
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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.An Enormous Opportunity The huge (and expanding) reach of [...]
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4 Reasons the Social Business Evolution Starts Now
Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]

