What is your obsession? I was thinking this morning that having one is not such a bad thing...

A lot of people I meet comment on my Jim Morrison "obsession." Although to some people, I may appear a little weird, others find it intriguing, and they remember me when they hear a Doors song or his name (which is super cool!!).

It's sort of branding in a way.

When I follow-up with sales leads, for instance, a great majority mention Jim Morrison on our first phone call.

As they teach in BNI (Business Network International), we all need a "hook" -- something people will remember us by. For me, my "hook" is Jim Morrison, and I couldn't be more proud of it!